About Us

From a Viral Moment to a Global Brand

Hi, I’m Ralph Fares.

This brand didn’t start with a business plan.
It started with a viral moment.

In 2026, while the Strait of Hormuz was dominating headlines — opening, closing, and confusing the world — I said what everyone was thinking:

“This isn’t geopolitics… this is emotions.”

So I called it the Strait of Hormones.

One Instagram video.
3.5 million views and counting...
Thousands of messages saying the same thing:
👉 “Where can I get this on a shirt?”

So I made it real.

Offplan Store was born to turn viral moments into wearable statements — blending humor, culture, and a sharp take on what’s happening around us.

This isn’t just a t-shirt.
It’s an inside joke the whole world understands.

Thank you for being part of it !

Ralph
Dubai 🇦🇪